Ladbrokes and Playtech Deal to Add 200 Games to Ladbrokes Online and Mobile Casinos
Ladbrokes and Playtech recently entered a partnership with the goal of bringing 200 games to Ladbrokes casinos. Under this five-year deal, Ladbrokes Israel will open a marketing division, with a staff of 40, and work closely with Playtech's digital marketing experts.
In addition, Ladbrokes is adding a "Vegas" tab to its online bingo, casino, poker, and sportsbetting website. Ladbrokes.com will have 200 Playtech games under that "Vegas" tab to start. Playtech earns 27.5% of Ladbrokes' increases in digital earnings, in addition to royalties from their games.
The games with this deal will soon be available both online at Ladbrokes.com and in Ladbrokes' mobile casino. Ladbrokes also intends to switch their online poker to Playtech's platform. The agreement takes effect May 1, 2013.