Ladbrokes and Playtech recently entered a partnership with the goal of bringing 200 games to Ladbrokes casinos. Under this five-year deal, Ladbrokes Israel will open a marketing division, with a staff of 40, and work closely with Playtech's digital marketing experts.
In addition, Ladbrokes is adding a “Vegas” tab to its online bingo, casino, poker, and sportsbetting website. Ladbrokes.com will have 200 Playtech games under that “Vegas” tab to start. Playtech earns 27.5% of Ladbrokes' increases in digital earnings, in addition to royalties from their games.
The games with this deal will soon be available both online at Ladbrokes.com and in Ladbrokes' mobile casino. Ladbrokes also intends to switch their online poker to Playtech's platform. The agreement takes effect May 1, 2013.
Ladbrokes.com is a leading provider of sportsbetting, scratchcards, online poker, mobile betting, and bingo. The company originated in 1886 as a retail bookmaker. They offer a limited selection of casino games, though that is soon improving with this partnership with Playtech. Members enjoy ample numbers of welcome bonuses, no deposit rewards, and special offers for exiting players.
Established in 1999, Playtech is a leading provider of casino games for computers, gaming terminals, and mobile devices. Their applications cover bingo, casino games, live games, poker, and sportsbetting. The award-winning company took the “Best iGaming Software Provider” in 2013. Their 3D slot games are some of their most popular options. Games range from Marvel Comic options including The Hulk and X-Men to Gladiator slots.